5. How did you attract/address your audience?

We included a number of things in our film opening to attract our target audience, such as the use of recognizable brands and labels. With the recent Blackberry craze, we thought that it would be ideal if we used a blackberry in her dream, as it reflects the lives of mainly teenagers but also adults, who wish they had one. We also included shots of a number of popular brands and shop names which a large proportion of teenagers would shop from. For example, Miss Selfridge, Topshop, River Island, Gap, Mango and many others. Including these brand and shop names, attracts our audience as they can relate to the protagonist, who shares a similar taste in fashion. We used cosmetics such as nail varnish to attract our audience. The use of the stereotypical colour for girls, pink, also catches their attention, as it is feminine and something that our target audience are very likely to wear. We also thought that the use of fashion magazines as a prop will relate to our target audience. For example, my friend that I enjoyed reading magazines and stated that it is unlikely that she goes through a weekend without a new issue to read.

As well as things such as props, and costumes, we also used establishing shots to attract our audience. The shot of the Oxford Street train station sign would cause an immediate reaction to our target audience, as it is a popular shopping location.

Lastly, we addressed our target audience by the use of humour and reality in our opening. The voice over of our protagonist introducing herself, is quite humorous as she insults herself by saying "lame Jane", referring to herself as dull and boring. It can also reflect the lives of many of our target audience.

I showed our film opening to a number of people within the target audience and asked them a number of questions about what appealed to them, and how they felt the film addressed them. Here is one of the feedbacks I received:

"What appeals to you the most in 'Turning Point'?"

"There were so many things that really caught my eye. Firstly, the use of the blackberry was really good, because with the addiction that teenagers have with their blackberry's nowadays, I think it really aims are girls our age. I loved the way you used magazines, as well as the pieces of paper on the bed where Jane wakes up, because I think it really fits the story line. I also loved how you used Oxford Street as the location in Jane's dream rather than just picking any high street because everyone knows Oxford Street as a shopping location. As soon as I saw the shot of Oxford Street train station I knew that shops would appear in the film opening. Lastly, the voice over of Jane talking about her life felt as if she was talking to me, which added to creating a sense of sadness. It is personal and the way she referred to herself as "boring" made me feel bad for her."

"Can you relate to the our protagonist?"

"Definitely. It's every girls dream to be walking down high streets buying as many things that can fit into their wardrobes, and to be girly and fashionable. I can definitely relate to Jane because it is as if she's one of us. It was really easy to connect to her character. I also realised how she wasn't wearing pink nail varnish in her normal life, whereas in the dream she was. I think that really reflects how girly she is in the dream, and how unfeminine she is in her life."