4. What would be the audience for your media product?

When we were going through the planning process, we decided that our target audience will be women of all ages, however, we altered our ideas so that it can be aimed at mainly teenagers and young women, because of issues with using props that were not available to us. Most of the props and costumes we used would usually catch the eye of mainly a younger audience (eg. Blackberry, fashion magazines, costume), so we decided to aim it at the younger generation, however, it could also catch the eyes of younger women.

I interviewed my friend Sarah and from her interests, we can learn that she is a typical representation of a member of our target audience. She is a sixth-form student and is 17 years old. I asked her a number of questions in order to gather information about her interests and decide whether she would be an accurate member of our target audience.