Over the past three lessons I have been working on my advert and the final product looks like this. Overall, I am happy with the result and believe that it looks very well next to the music video and digi-pak due to their similarities. I asked 5 members of my media class whether they thought that you can tell there were connections between all the texts and they replied that there was which was a positive note. I decided to use this image as I believe it fit in very well with the conventions of the R&B genre, and would be easy to associate to it. It presents the artist vulnerability through her head looking down, and it looks as if she is staring at the text which the girls commented on was quite interesting. Despite this vulnerable side of the artist present, this is juxtaposed with the use of the leopard print feather eyelashes, a theme used in all of my texts, which signifies a sense of rebellion and dominance of the artist. My chosen font text was called ‘Bebas Neue’ downloaded from www.dafont.com, as previously used in my digi-pak. I believe that it would work really work as it is bold and eye-catching. I reused the mocha colour which was also shown in my digi-pak of the artists name ‘Kassie’. I made sure that this was placed towards the middle of the frame and would be spotted first. I also increased the size so that it was more noticeable that the other texts in the image. Moreover, I used images of the iTunes and Amazon logo which would inform the audience where they can buy the album. The fact that I used such brands to advertise my product gives it an advantage as such companies would be willing to sell the album. One issue that I encountered with the advert was the layout. I was quite unsure on where I should place the layout so I gathered a group of girls and asked them their thoughts on the two different layouts which I then collated into a tally chart.
*Insert image of the adverts side by side*
The phrases "The new digipak including the hit song 'Leaving'" were initially placed in the same rotated position as the artists name along with the album name just underneath. The positioning of the image of the digipak left a blank section on the bottom left-hand corner which looked quite odd. As a result, I decided to rotate the text back to its normal position, and drag it more towards the bottom of the frame. However, this was not undergone without the advice of members of my class. I decided to put the two different images of the adverts side-by-side (one with the text underneath the album name, and the other positioned on the bottom left-hand side) and I gathered members of my class who then chose which one they thought would be better. After gathering the results, I organised them into a tally chart:
The phrases "The new digipak including the hit song 'Leaving'" were initially placed in the same rotated position as the artists name along with the album name just underneath. The positioning of the image of the digipak left a blank section on the bottom left-hand corner which looked quite odd. As a result, I decided to rotate the text back to its normal position, and drag it more towards the bottom of the frame. However, this was not undergone without the advice of members of my class. I decided to put the two different images of the adverts side-by-side (one with the text underneath the album name, and the other positioned on the bottom left-hand side) and I gathered members of my class who then chose which one they thought would be better. After gathering the results, I organised them into a tally chart:
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