After gaining more of an insight into the conventions of R&B genre adverts, I have been brainstorming a number of my own ideas for my advert. My first initial reaction to this task was that I did not want to use to same image as used on my digi-pak. I believe that this will be too repetitive and dull. I want to use an image that I have not used in my digi-pak to add some variety to my ancillary texts. I had another look at all the images that I had taken and have come up with a few options that I think would work well on the advert.
*Insert Images*
I have also been thinking about fonts. I believe that the font which I used for my digi-pak would work really well for my advert. It contains all the qualities that a font on an advert should; it is eye-catching, bold, and can easily be spotted from a good distance away. I am also thinking of using a variety of colours to help the advert stand out but I am hoping to avoid colours such as red as I think it would depict the wrong message.
My aim is to achieve a strong advert which connects easily with both my music video and digi-pak. I want the artist to be perceived as strong and powerful, hence the use of the images I previously took using the leopard print feather eyelashes, but also differ from my digi-pak in which the image shows the artist as paramount and strong.
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