2. How does your media product represent particular social groups?

As our target audience is mainly female teenagers, and young, female women, we tried to represent them as a social group through the use of our protagonist. There are a number of characters in existing films that are very similar to our protagonist. An example of these characters is the protagonist in The Devil Wears Prada, also known as Andy Sachs. She has aspirations to become a journalist and applies for her job in a fashion magazine company to fulfill her dreams. She is similar to our protagonist in the sense that her dreams are to live an exciting lifestyle and career.

Her characters takes on a transformation from a clumsy person into a fashionable and confident character. Andy Sach's personality mirrors our protagonist due to her quirky and clumsy nature. This is portrayed as our protagonist runs down the stairs in a hurry, but drops a piece of paper, which she then has to run back up and collect and also when she forgets to close the door, and runs back to the door to close it. Andy's efforts are also undermined by her boss, which is similar to our protagonist as we can gather from the opening that our protagonist is not particularly fond of her boss. At the end of 'The Devil Wears Prada', Andy decides to change her life around and strive for the best for her own sake. This parallels our protagonists aspirations, and reflects how she wants to live the life that she dreamt about. Their dress sense is also quite similar. Also, both characters wear similar clothes. This is an example of our protagonist work outfit during the second half of the opening and an image of Andy's work outfit.

The similarities are that both characters wear a blazer and a shirt, however, it is obvious that our protagonist clothes are lot simpler than Andy's, and from more high street stores such as Hollister and H&M, whereas Andy's is designer. Using high street bands also makes it representative of our target audience's social group and allows the audience to relate to the character. They also have a similarity in hair and make-up. They both have simple hair and make-up, and this symbolises the boring and simple lifestyle and fashion taste she has. She also wears 'nerd' glasses, to reflect her bad fashion sense, and also to add to the humour.