3. What kind of media institution might you distribute your media product to and why?

A production company that I think would be suitable for producing 'Turning Point' is Working Title. Working Title is a British film production company, based in London and founded by Tim Bevan and Sarah Radclyffe in 1983. It has produced a number of successful British romantic comedies such as 'Bridget Jone's Diary' and 'Wild Child', as well as producing a number of other genres.

I believe Working Title would be an ideal production company to produce Turning Point because many of the romantic comedies it has produced previously, are similar to our film. For example, they all explore the themes of fashion, the desire to succeed and have a better life, body image, and romance. There are also aimed at roughly the same target audience as Turning Point. Bridget Jones's Diary's age restriction is 15 and Wild Child's age restriction is 12A. Working Title also produced Pride and Prejudice. Although it is not aimed at the same target audience as Turning Point, is it aimed at females. Working Title's well known company and its production of a number of successful romantic comedies, would benefit Turning Point a lot.

As well as producing the film, there also needs to be a company that distributes the film.

The UK Film council have £15 million a year to invest across the development, production and completion of feature films. There are a number of films that the UKFC have funded for. For example, Streetdance 3D, Made in Dagenham, Tamara Drewe and many others. Recently, the Oscar-winning film "The King's Speech" was funded by the UK Film Council. Although many of the films produced by this institutes do not consist of well-known romantic comedies, I believe that it being a very successful and well known company, producing films such as the Oscar award-winning 'The King's Speech' will benefit 'Turning Point' a huge amount. Although there are not a great number of romantic comedies helped to be produced by this company, but there are a number of films that share similar target audiences to ours.

For example, Made in Dagenham is a film set in the backdrops of the 1960s for a group of determined, ambitious and spirited women who took a stand for what they believed in, also finding their inner strength. This film is unusually similar to our film opening as it explores our protagonist Jane's life which is dull and boring for her, as she is trying to fight the boring sphere that she is in. The film is rated '15', meaning that their film is aimed at mainly females from over the age of 15. This is similar to the target audience of Turning Point.